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Associate Vice Chancellor Communications and Marketing

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Executives
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18003EV Requisition #
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The Opportunity
 
Houston Community College System (HCCS) is seeking an Associate Vice Chancellor Communications and Marketing for this expansive college system. Chosen leader will advance the institution’s proud tradition of excellence in academics, student life, and community service. 
 
Reporting directly to the Chancellor, the Associate Vice Chancellor (AVC) Communications and Marketing is highly experienced, insightful and collaborative communications strategist and visionary leader with a strong entrepreneurial spirit and an understanding of brand reputation management, organizational change, and the impact of communications and marketing on an organization's success.  This mission-critical position works closely with the Chancellor and other members of the leadership team to enhance Houston Community College's brand and reputation.  The AVC will develop and execute a proactive, integrated communications strategy in support of the company's goals and values aimed at key stakeholders, including students, employees, management, media, stakeholders, customers and community leaders.   The AVC plays a critical role in advancing the college's image and brand awareness publically and among its employees through strategic communications and marketing.
 
The AVC oversees and is responsible for all communications, marketing and engagement efforts throughout the HCC System, including but not limited to the College’s brand, graphic standards, advertising, media placement, news releases and conferences, annual reports, websites, newsletters and social media. The AVC will have responsibility to manage the reputation of the college as well as provide oversight to the communications of each of the campuses to ensure alignment across the district. The AVC also directs operations for HCC Media including a television station with production capacity.  The position works closely with the Public Information Office and with college leadership across multiple disciplines to support the College's communications goals.  Exceptional relationship building, internally and externally, with colleagues, partners, stakeholders, and staff is a key talent requirement.  The AVC is expected to be a liaison with key leaders in the community as well as influencers in businesses the College supports. A solid understanding of communications and marketing along with assertiveness in presenting and selling ideas, combined with a mature sensitivity to the values and expectations of others is required.
 
This executive is responsible for the design, execution and effectiveness of a system of internal controls which provides reasonable assurance that operations are effectives and efficient, assets are safeguarded, financial information is reliable and compliant with applicable law, regulation, policies and procedures.   This executive manages Human Resources activities for direct reports in regards to: recruiting and selection; hiring and termination, training, development, mentoring, counseling, and performance evaluations.
 
Other Personal Attributes
 
• An open, energetic, well grounded, innovative, success oriented personality with a record of setting and surpassing objectives.
• Vision, initiative and self discipline, with confidence and charisma to lead, encourage and enable. Inspires conviction and enthusiasm in others, and instills vision for great achievement.
• Proven experience making sound judgments in a complex environment.
• Successful experience in managing and resolving conflict.
• Skilled consensus builder with capacity to initiate and foster collaborative partnerships.
• Places a high value on people. Possesses a strong moral compass and unquestioned integrity. Possesses a sense of humor, humility and a servant heart.
• Prefers transparency in operations and decision-making processes. 
• Sensitive to, understands and encourages cultural diversity throughout the college, system and community.
• A recognized advocate for students with outstanding mentoring skills.
• Credits success to co-workers, takes responsibility for less than positive outcomes.
• An enabler and facilitator with outstanding diplomatic skills. 
• Excellent follow through skills with record of responding to constituents in a timely way. 
• A calculated risk taker and strategic thinker.
• Communicates information clearly and succinctly. Ability to sell a point in a non polarizing manner. Effective social skills.
• Trustworthy, with the ability to readily engender confidence and trust.
• Possesses instinct to be politically astute, yet not political.
 
This is a security sensitive position.
 
Manages Human Resources activities for direct reports in regards to: recruiting and selection; hiring and termination, training, development, mentoring, counseling, and performance evaluations.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.  Other duties may be assigned.

  1. Oversee the day-to-day operations including budgeting, planning, staff development, management, and other activities;
  2. Oversee development of HCC collateral and print communications including the annual report, marketing, collateral materials, admissions materials, and electronic communication including the HCC’s website and new media;
  3. Create and effectively deploy a marketing and community engagement strategy that will allow HCC to cultivate and enhance meaningful relationships with targeted audiences, including, but not limited to, media, political leaders, community leaders, prospective students, current students, alumni, parents, strategic partners, friends/donors, faculty, staff, vendors, the Houston community, and key constituents across the region, nationally, and internationally;
  4. Develop and execute a cohesive communications and outreach strategy to include branding along with  leading a staff responsible for brand management, marketing, market research, creative services, communications, media and content strategy, event support, and community outreach;
  5. Provide demonstrated, on-going expertise in understanding and reaching diverse communities with effective messaging and outreach;
  6. Develop innovative and high-impact strategies to market HCC including broadcast, content creation, print, web and social media, message development and advertising;
  7. Build capacity for and direct creative services as a highly creative, brand-centric, shared service model focused on providing graphics and design support across departments and campuses; 
  8. Identify, develop and manage strategic partnerships and sponsorships in both the broader and more local communities the college serves to enhance the regard of the College;
  9. Support College’s philanthropic communications efforts in concert with the HCC Foundation, leveraging creative services as well as community relationships and partnerships; and
  10. Collaborate with college presidents, key executives and divisions, to improve internal and external communication.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform the essential duties and responsibilities listed above.  The qualifications listed below are representative of the education, experience, knowledge, skills, and/or abilities required.

 

EDUCATION

Bachelor’s degree in Marketing, Advertising, Public Relations, Communications or a related field required.  A Master’s degree is preferred.

 

EXPERIENCE

Eight (8) years of related experience with demonstrated leadership in marketing, public relations, communications, community outreach/relations, and other similar fields.  Experience working with elected officials, opinion leaders, external constituents, internal constituents and the business community highly preferred.  Five (5) years of strong leadership experience required.

 

KNOWLEDGE, SKILLS AND ABILITIES

  1. Strong management background that includes the selection, supervision, and evaluation of staff;
  2. Build a culture that champions collaboration, creativity and innovation and celebrates HCC’s successes;
  3. Excellent verbal and written communication skills;
  4. Proven ability to lead an effective strategic marketing and brand management campaign;
  5. Ability to manage change in a fast paced environment;
  6. Ability to establish and maintain effective rapport with external constituents, internal stakeholders, executive leadership as well as community leaders; and
  7. Ability to deal tactfully with all levels of people within the institution and the business communities. 

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.

 

This job description may be revised upon development of other duties and changes in responsibilities.

The Organization
 
Houston Community College is one of the largest institutions of higher education in the country with 23 operating locations and more than 100,000 students each semester, including more international students (nearly 8%) than any community college in the country. HCC provides academic courses for transfer to four-year institutions, technical degrees and certificates in more than 70 fields of work, continuing education, corporate training, lifelong learning and enrichment programs, the largest adult education program in Texas and a diversity of Distance Education offerings (18,000 online students and growing). Since opening in 1971, more than 2 million students have obtained education and training from Houston Community College.
 

The Team

Some of the brightest minds in academics and business are choosing HCC as their home. When you join our talented team, you’ll play a special role. We’ll support you in your professional development as you contribute your knowledge and expertise to HCC, our students and the community.

 

The Opportunity
You: Innovator. Pacesetter. Agent of change. If you’re a tech savvy, process improvement-focused Student Champion with a talent for developing partnerships with communities and individuals, we’re looking for you.
Highlights: We are currently seeking an exceptional individual who will advance the institution’s proud tradition of excellence in academics, student life and community service.
Next steps:  If you always have the student experience in the forefront of your planning and execution, if you’re a collaborator, an innovator and a person who gets things done, apply today!
 
Location
Houston is a city with limitless possibilities:
  • Fourth-largest city in the U.S. and home to 54 Fortune 500 companies, second only to New York City’s 55.
  • Approximately 145 languages are spoken here.
  • Overall after-taxes living costs are 5.6 percent below the average for all 308 urban areas recently surveyed.
  • Houston is a major-league sports town, and don’t forget the annual Houston Livestock Show & Rodeo.
  • The weather is great! Mild winters ensure that outdoor activities can be enjoyed year-round.
  • World-renowned medical care. The Houston metro area has long been known for its first-rate healthcare system, with many Houston area hospitals consistently ranking among the nation’s top institutions.
  • With over 150 museums and cultural institutions in the Greater Houston area, museums are a large part of Houston’s cultural scene. 
  • Houston is the Culture & Culinary Capital of Texas with more than 7,500 restaurants and eating establishments covering 60+ cuisines.  

EEO Statement

Houston Community College does not discriminate on the bases of race, color, religion, sex, gender identity and expression, national origin, age, disability, sexual orientation or veteran’s status.  The following person has been designated to handle inquiries regarding the non-discrimination policies:
David Cross, Director EEO/Compliance, Title IX Coordinator
Office of Institutional Equity
PO Box 667517                                   
Houston TX, 77266
 
HCC values its employees and their contributions, promotes opportunities for their professional growth and development, and provides a positive working and learning environment that encourages diversity, innovation and creativity, and inclusion.
 
Individuals with disabilities, who require special accommodations to interview, should contact  (713) 718-8565.

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